Lake and Company
Lake and Company is a socially conscious magazine and shop, carefully curated with a give-back message that supports adventure, innovation, conservation, and community built around lake culture.
The Job
As the Creative Director, I was given the opportunity to ‘take the brand and run’. Beginning with the overall look and feel, I created a fresh new take on the existing brand that evolved into marketing materials and flowed into their magazine.
Brand Refresh
I started with creating “style tiles”. This is a nice way to give snapshot of the brand by displaying the overall look and feel in small vignettes.
Type Examples
Vibrant and Subtle Textures
Photo Styling
Website Example
Email Design
Each email was designed as a full image-based email and built out in Klaviyo.
Collateral
As a retail store, Lake and Company required such items as in-store signage, hangtags, stickers, etc.
Tissue Paper
Rack Card
Magazines
Lake and Company magazine’s ultimate goal is to celebrate the very best of lake culture and inspire our communities to get out and explore the unknown. They also have a publication called Lake Bride. I was responsible for the full design of each publication.
It was a joy to step into this brand and exude the outdoors and its vibrancy through design. All of the products curated in Lake and Company’s shop extends into the magazine with a level of joy and trend-setting fashion.
Creative Direction
Design
Copywriting
Email Software Management
Roles + Responsibilities